Personalised Book Jackets – a unique and innovative idea

'I've been very pleased with the uptake on the books - we have sold a number of copies, more than any other retail product we have attempted.'
Colin Stone, The Knight Residence

Some of our customers take up the option for us to add a specially printed book jacket to our existing book to make it their own. By adding a photograph of their business to the front cover together with promotional wording or information that they want to include on the jacket flaps or back cover, this adds a marketing edge to a revenue-earning product. Importantly, not only can the books be sold profitably but can have many other promotional uses to raise the profile of the business. For hotels, the books can provide a new source of revenue, for example when sold as part of a function package such as a wedding reception or corporate event.

Here are some examples of businesses that have taken up this option:

Edinburgh Knight Residence

Links House

Edinburgh Knight Residence Jacket

Links House Jacket

Orkney (St. Magnus)

Isle of Skye (Clan Donald)

Orkney (St. Magnus) Jacket

Isle of Skye (Clan Donald) Jacket

Stirling Highland Hotel

Montrose Air Station Heritage Centre

Stirling Highland Hotel

Montrose Air Station Heritage Centre Jacket

Duisdale House and Toravaig House

Rosslyn Chapel

Duisdale House and Toravaig House Jacket

Rosslyn Chapel Jacket

Moness Resort

University of Glasgow

Moness Resort Jacket

University of Glasgow Jacket

Ardanaiseig Hotel

Dunvegan Castle

Ardanaiseig Hotel Jacket

Dunvegan Castle Jacket

Glenspean Lodge

Glenfinnan House Hotel

Glenspean Lodge Jacket

Glenfinnan House Hotel Jacket

Johnston's of Elgin

Strathisla Distillery

Johnston's of Elgin Jacket

Strathisla Distillery Jacket

Lochaber Highland Estates

The Edinburgh International Conference Centre (EICC)

Lochaber Highland Estates Jacket

EICC Jacket

The Royal Highland Hotel, Inverness

The Royal Highland Hotel Jacket

'The personalised books are working great for us. We give them as souvenirs and 'thank you' to our returning customers and the voucher gives them another incentive to come back. We also sell the books at reception and it is a great souvenir for any tourist to remember the hotel and the area. Colin and his team were very easy to work with and helped with ideas for the personalised sleeve.'
Manja, Glenfinnan House Hotel

'Ness Publishing's fantastic product provided us with the opportunity to promote our business in a comprehensive and illustrative way. Superb service, quality product and complete customer satisfaction.'
Alex, Lochaber Highland Estates

Colin Nutt, Ness Publishing, 47 Academy Street, Elgin, Moray, IV30 1LR
Tel: 01343 549663, Mob: 07962 014871, Email: info@nesspublishing.co.uk

© Copyright 2009-2015 Ness Publishing. All Rights Reserved.